August 6, 2026 · 5 min read
When ChatGPT recommends your competitor
Why one firm appears in an AI answer, what actually changes that answer, and where law firms should focus first.
Read noteAssociate journal
Notes on law firm marketing.
Clear observations from the work: what signals matter, what should be ignored, and how AI changes the practical maintenance of a law firm’s marketing.
July 23, 2026 · 4 min read
What a competitor’s new practice page really tells you
A new page is a signal, not an instruction. Here is how to separate useful competitive evidence from noise.
Read noteJuly 9, 2026 · 4 min read
A new ruling drops. Which of your pages just went stale?
The practical challenge is finding the pages affected by a change without turning every legal development into marketing work.
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